How to promote that your store is taking British Gas payments

Congratulations, you’ve made the switch. But how can you make sure your customers know you are now accepting British Gas bill payments?

There are lots of things you can do to tell your customers you are now a Payzone retailer. But, you shouldn’t leave it until the last minute to start promoting your new service. It’s time to shout about it now and here’s how you can start.

1. Payzone and British Gas signage

We have created some fancy new signs you’ll be proud to display outside your store which you’ll receive in your new welcome pack. From window displays and outdoor signs to POS signage for your countertop, we have some great new artwork for you to show off. By displaying signs both in and outside your store, you are making both current and potential new customers aware of the services you offer. 

The new British Gas partnership is a big deal. With 1.8 million customers nationwide, there will be thousands of people looking for somewhere new to pay their British Gas bills. Take the opportunity to get in front of them. With the correct signage, you can make it clear to passers-by and regular customers that you will be accepting British Gas bill payments from December 2019.

2. Word of Mouth

If you’ve recently made the switch to Payzone, tell your existing customers about it. We offer a lot of the same bill payment services as our main competitor, so there is no need for them to find another store to pay their bills.

You should also tell your regular customers who don’t make bill payments. Just because they don’t pay bills in your store, it doesn’t mean they won’t have a friend or family member who needs somewhere new to pay their British Gas bills. Good news spreads fast, so get the word out into the community now.

You should also tell your friends and family. Like your customers, they will all have their own network of friends, family, colleagues and acquaintances who all have their own network of connections. The more people you tell, the more people can spread the word. 

3. Social Media

Don’t underestimate the power of social media. Do you have a personal account? A business account? Profiles on various social platforms? You should use social media to your advantage to tell people you will be accepting British Gas bill payments. If you like and share Payzone posts, we’ll do the same for you to help promote your store.

Consider the platform you are sharing on. If your store is aesthetically pleasing, Instagram is a good way to visually show the new service with an image of your new signage. To showcase how your business is developing, LinkedIn is your best choice. Or if you just want to reach your customers and encourage them to share the news, post it on Facebook or Twitter.

4. Traditional Advertising

Not everybody is online. Some of your customers may not have access to a mobile phone or social media, or they just might not be interested. That’s why you should also think about more traditional methods to advertise your store, the services you offer and the new British Gas contract.

Place an ad in your local newspaper. Get a price for a local billboard ad close to your store. Have some flyers printed and give them to community centres, local businesses, friends and family who can share them in their place of work.

There are lots of different ways you can promote your store will be taking British Gas payments. You may be more swayed to only focus on one type of promotion and that’s fine if it’s all you can manage. However, you have got more chance of reaching more customers when you combine different methods of advertising. 

With the new Payzone and British Gas contract starting in December 2019, you should start advertising the new service coming to your store now. There will be thousands of people looking for a new store to pay their bills, so be the first place they think of.